Apart from this thing all locked out, it's a great time to be a fan of NBA. The league is full of great players in different shapes and sizes of Chris Paul (notes) to LeBron James (notes) to Dwight Howard (notes). Whatever your pleasure, you can find something to enjoy. It's like Baskin-Robbins.
Yet, all the dimensions of the modern NBA basketball player most loved and known in the world of retired more than eight years ago. Michael Jordan still commands a large amount of dollars - to put his name to a video game, a shoe, or a T-shirt and is very likely to sell more than they would otherwise.
Therefore surprising that relatively little that Jordan did a lot of money. What is interesting is that more than him as a player. Kurt Badenhausen Forbes magazine (via PBT):
Yet, all the dimensions of the modern NBA basketball player most loved and known in the world of retired more than eight years ago. Michael Jordan still commands a large amount of dollars - to put his name to a video game, a shoe, or a T-shirt and is very likely to sell more than they would otherwise.
Therefore surprising that relatively little that Jordan did a lot of money. What is interesting is that more than him as a player. Kurt Badenhausen Forbes magazine (via PBT):
We estimate that Jordan has earned $ 60 million last year, mainly for its approval of agreements with Nike, Gatorade, Hanes, Upper Deck, 2K Sports, and five-star fragrances. He also has five restaurants and a car dealership in North Carolina. His annual earnings are greater than any other sports figure of Tiger Woods to save, which completes our highest paid athletes in the world this year.
Note on Jordan's playing career, he made $ 50 million off the field through sponsorships. He also invested $ 63 million in combined salary during his two years with the Bulls.
The reasons for this bump in the benefits that go beyond simple concepts such as "many companies will pay" or "paid by all better now." Relationship with Nike Jordan has only widened over time, with Jordan is the brand becomes a major player can be overcome only by the parent company itself. Besides this, their Hanes ads run regularly, and his role in "NBA 2K11" was a huge success. He earns money as the product moves.
But why do fans care more about the retirement of a player than someone who is still the All-Star team every season and is among the leading scorer in the league? The simplest answer is that Jordan was a phenomenal athlete that he can not be treated like other basketball players to retirement, all fans of basketball for over 20 years saw him play at the highest level and remembers in detail his assets exuberant.
Dig a little deeper, however, and you will see that fans can reach a consensus in Jordan, it is impossible for players like Kobe Bryant division (notes) and LeBron James. This does not mean that these two are endorsers wrong - they do very well with large portions of the population - but Jordan is first and foremost. This is a cut above everyone else, the most successful endorser in sports history, if only all celebrities ever.
For this reason, it may be that there is something to learn from the retirement of Jordan after a successful endorser. It is both a product of another era of media and an athlete so that the huge success, it may be impossible for the NBA to produce someone like him ever.
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